It’s easy to talk about changing but it’s much harder to actually change. The only way you create change is through doing.
We saw an opportunity for the company to shift from its old ways of product development, i.e. two-year development cycles and traditional approaches to communications, to the new Suntory way of trailblazing innovation that shifts cultural expectations and habits.
LRS needed to make the transition from talking about change to demonstrating change, so it was decided that the first manifestation of this would be to invent and launch a range of premium mixers that could go to market within six months.
In order for this project to launch within 6 months, and demonstrate a different approach to product and brand development, it had to sit outside the habitual LRS work streams and processes, whilst still tapping into some of the expertise in the company.
EARN have helped transform our culture to live and breathe innovative thinking. We have happy people who are delivering great resultsPeter Harding, CEO Lucozade Ribena Suntory