Jamal Benmiloud founded EARN in 2012 to bring his entrepreneurial approach to business growth which he developed when leading the marketing teams at Red Bull and Monster Energy, and now as a Non-Exec Director of Huel. He is also the author of the book ‘Brand Love: How to Build a Brand Worth Talking About’.
Charles is the founder of the award-winning global media group Twofour, a factual, features & entertainment television producer and content agency. He came to be our Chairman through his work as our mentor via the Nesta Creative Business Mentor Network.
Twofour’s fast paced growth led it to become one of the UK’s largest independent production companies. It was twice named the UK’s top production company by Broadcast Magazine in 2010 and 2014.
Charles stepped down as Group Chief Executive when he sold Twofour in 2013, at which point the group had circa £60 million turnover and 350 employees.
Charles chaired the UK independent trade body Pact (Producers Alliance for Cinema and Television) for 2 years and he is currently Chairman of the Creative England Trading Company, a Director of Creative England and an independent Governor for Falmouth University.
Zinnia has spent over a decade creating and executing marketing plans and strategy across a wealth of brands including Nike, Monster Energy, Coca Cola Burn, Orange and Nokia. Through her extensive experience, Zinnia has developed an approach at EARN that helps brands understand the next generation of marketing, to ensure greatness is delivered and achieved, every step of the way.
Will has over 12 years’ experience delivering brand strategy and activation both at agencies and client side. Specialising in sport, entertainment and culture, Will has performed brand manager and partnership roles at EON Energy and Coca Cola whilst leading a breadth of projects for clients including Pepsico, Carlsberg, Levi’s, Powerade and Relentless Energy
Callum has over 6 years’ experience of creating and delivering brand and digital strategy across a range of brands including Diageo, Samsung, Universal and BT. Using rigour, creativity and insight, Callum creates work that clients love and ultimately solves problems for people and businesses in the real world.
Ollie comes from a background of digital and social media, having worked on a number of brands across FMCG, travel and tech, while at TMW Unlimited. He has also had internships with McCann, Rolls-Royce and with television production company Twofour. He is passionate about the innovative and exciting ways brands can interact with their consumers in an increasingly connected world.
Agostina joins us fresh out of university where she studied Business Management. Having completed an exciting internship at MullenLowe Profero in Beijing, where she co-ordinated several different marketing projects, Agostina comes to us highly recommended and plays an integral role on all client as well as EARN internal projects.
Owen loves ideas; he’s always looking for the big idea. He spent the first seven years of his career in advertising at Leo Burnett, both in the US and the UK, working on a number of brands from Nintendo to Philip Morris International, Allstate Insurance to Pfizer Global… his knack for great ideas lead him to EARN. Owen started doing stand up comedy in 2013 and it shapes the way he looks at business. “You have to look for the human truths no one is considering, to make the big joke no one else can.”
With over ten years of experience working as a creative producer and consultant on some of the most influential and high profile brands including 118 118, Stella Artois, Chloe, Red Bull and Channel 4, Juliette has a passion for helping brands to discover and support amazing people and talents across the world. Juliette develops and oversees all of EARN’S creative concepts and projects.
Lexie studied fashion marketing and branding at university but it was when she was writing her dissertation she realised her interests and inspirations lay a little broader than this. Initially inspired by the conference MIDEM she looked to explore how brands could use the mediums of music to increase their equity and engage emotionally. At EARN she helps bring imagination and energy to the team.
Prior to joining EARN, Nichola worked in event and brand management, helping to create and grow the Red Bull brand in the UK, creating and developing both the Red Bull Air Race and Flugtag events in London, as well as the facilitation of the Red Bull Music Academy at their new HQ in London Bridge. At EARN, Nichola is the oil in the engine, making sure things run as smoothly as possible across every project.
Leila is a passionate marketeer with over nine years’ experience enjoying diversity in her work life has worked across a range of sectors and brands from sports brands through to FMCG’s and banking. At EARN she excels at building strong client relationships, delivering exciting, effective and successful projects, motivating her team and managing budgets from inception to fruition of a campaign
Mark has spent 15 years developing work that has impacted people and culture. He has worked at leading agencies and brands such as BBH and Red Bull as well across clients ranging from BrewDog, E4, Honda and Playstation. He specialises in finding distinct and disruptive ways for Brands to exist.