Co-authored by our founder Jamal Benmiloud, Brand Love is a book that takes you on a journey around the world in search of the most innovative businesses both fans and industry analysts are talking about.
Monster Energy has become the most successful energy drinks business in the US with a market cap of $35billion, without a single dollar spent on advertising.
When Chinese mobile brand Xiaomi, the world’s most valuable tech start up with a valuation of over $50bn, launched their new tablet it sold out in 2.7 seconds.
LEGO continues to defy critics and analyst expectations selling billions of dollars of analogue toys in the digital age.
Brand Love answers these questions through case studies of businesses well-adapted to the digital age; that build multi-billion dollar market caps without significant sums spent on advertising; and defy the expectations of both investors and their category by breaking the rules.
If you’re interested in finding out more about the book, please fill out your details and we’ll send you a complimentary sample.