A manual to make their marketing as innovative as their products
Samsung
We helped Samsung to activate their brand in a more engaging way that is both meaningful and consistent across EMEA
In order to really get under the skin of the project, Earn Studios delved deep into the Samsung brand and its history and created a set of guidelines that determined how the Samsung brand should manifest itself across the marketing mix.
The result was the creation of a Samsung Brand Activation Manual, a book used by the Samsung marketing team, to win millions of new fans.
