The gift of art that broke box office records
Universal Studios
Our digital posters were released in 52 markets, the largest film promotion uptake in Universal’s history which smashed global box office records, previously held by Star Wars
We were tasked by Universal Studios to find creative ways to drive box office sales and pre-booking for Fast & Furious 8.
Working with a collective of street artists and film’s producers, we created a collection of 12 bespoke digital posters and rewarded fans that pre-booked at any cinema around the world on the first two weeks of theatrical release.
A selection of the poster artwork from the project:
